eCommerce website designeCommerce website design
Goal-driven eCommerce Website Design

Specialist eCommerce Website Designers

Designing online stores that deliver
The Odd Wave eCommerce DesignThe Odd Wave eCommerce Website design
eCommerce Website Development

eCommerce Website Developers

developing online stores that deliver


The Odd Wave offers a range of services to support your business and online digital commerce. We're based in New Zealand and have served entrepreneurs, businesses and agencies worldwide.

We see ourselves as specialists in leading ecommerce platforms and open source ecommerce solutions because of our experience to date - we have until today provided end-to-end ecommerce solutions to clients in Retail, Wholesale, Machinery, Building, Textiles, Electrical, Fashion, Beauty, Food, Beverages and Professional Services.

We help select and tailor leading eCommerce platforms in line with business goals. We make ecommerce websites function with high value and ROI and we create enjoyable come-back-for-more experiences for merchants' customers. Get your online stores working and converting so you can start focusing more on what matters most - your business.

Our team can manage the entire process of setting up and online sales channel, managing products, variants, collections, configuring themes, apps, extensions, building marketplace sales channels, configuring payments, discounts, shipping carriers, marketing and SEO. We support all tiers of Shopify, Neto, Magento, BigCommerce, Wordpress WooCommerce and other leading open source ecommerce platforms.

eCommerce Quality Assurance

We don't just develop eCommerce websites and then leave you to it. We take projects from beginning to end and then stay with you to help you grow your business with continuous improvements, automation, analytics and intelligence.

eCommerce Development

We combine our technical, data and integration skills with business systems, microservices, APIs and platforms to make the complex simple and to maximize your return on investment.

eCommerce Customer Experiences

First impressions count which is why we follow user-focused eCommerce website design principles that make our solutions quick, responsive and usable by anyone on any device.

One of our aims is to make customer experiences easy and enjoyable so that conversions follow naturally.

eCommerce SEO Best Practices

We test and audit eCommerce websites to ensure high Google Lighthouse scores in performance, accessibility, best practices & SEO.

eCommerce SEO Services

All content can be SEO Optimized with the right keywords for your market, products, services and customers.



JUMALU FENCING specializing in Mesh Fence Products started in 2014 with a first year turnover of $600K. With the guidance of Jaline from The Odd Wave we have had an exponential growth based on website updates and Google Advertising.

Turnover increased to $3.5 Million in 2020. Our website and Google Ads Campaign is still run by The Odd Wave, and we are extremely satisfied with their Service.

Jacques Pretorius
Jumalu Fencing

I have been very impressed with The Odd Wave methodology and approach to updating my Shopify website for better customer shopping experience and mobile usability. They have also given us exceptional insights into new trends in what is an ever-changing field.

We feel that they have an in-depth knowledge of Shopify and eCommerce. I found that their enthusiasm is matched by their level of expertise.

Christos Theodosi
GRM Jewels

The Odd Wave helped reskin and upgrade our online sales channel to support Retail and Trader Wholesale Channels and automate multi-carrier shipping.

Hair & Beauty Wholesaler
NDA, Australia

We experienced exponential growth solely based on website improvements and the right digital marketing campaigns, both managed by the Odd Wave. We are extremely satisfied with their service, guidance and expertise.

Jacques Pretorius
Jumalu Fencing Gauteng, South Africa

Numerous custom development and maintenance tasks on an enterprise Magento store, and consistently gave excellent service.

Musical Instruments Supplier
NDA, Australia

Completed business systems and ecommerce analysis for a multi-vendor Online Marketplace for promoting and trading grocery and food items.

Promotional Foods Supplier
NDA, Australia

The Odd Wave completed an in-depth analysis of our requirements to upgrade our website and in-house inventory control system and tabled proposed solutions for a modern ecommerce solution with automated processes and syncing of product, customer and order data.

Food Service Specialist
New Zealand

Extended a Shopify Premium Theme with sectioned product templates and created additional dynamic product templates to support size charts and features by each product collection.

Landscape Construction Supplier
NDA, Australia

Why US


To become everyone's preferred go-to ecommerce MSP.

Learn More

Our Mission

We are passionate about technology and data and using technology as an enabler to help you grow your online business.

We enjoy helping businesses resolve existing pain points, and helping them grow with the right modern technologies.

We analyze, design, build, create with honesty, integrity and transparency. We aim to leave footprints that last.

Lets Talk

Our Difference

We love creating enjoyable experiences through high ROI solutions that are simply easy to learn and use.

We do ordinary things in extraordinary ways. We enjoy building strong relationships with merchants, understanding their business, and making ecommerce work for their business.

Buy a package

Help buyers find the right parts with vehicle compatibility


Get In Touch
The Odd Wave Company

What's frustrating you and your customers today?

What are your pain points?

A pain point can be a frustration, barrier, or problem that your business or customers are experiencing.

It can even be a manual process that can be automated to free up time and allow you to focus more on your business.

We solve problems with ecommerce websites and connecting business systems.

eCommerce Packages
ecommerce packages
to support your online business
Fixing Problems , New Websites , Re-Designs, Integrations , Migrations and Product Imports
Shop ALL Get in touch

From The eCommerce Journal.

View all

Our Partners

Shopify Partners
neto partners
Magento An Adobe Company

Popular Integrations

Google Shopping
myob AccountRight