Shopify Speed Optimisation
“Let us optimize your shopify website speed”.
HOW SITE SPEED CAN AFFECT YOUR CONVERSION RATES?
A low site speed can hurt your conversion rates and prevent your business from reaching its potential. However, speedy stores can work wonders in terms of increasing customer interaction – by at least 5.2%. So, if your Shopify store has been experiencing a decline in terms of customer engagement, it might be the store speed that’s to blame. The good thing is that it’s not too late to fix things. By taking a few simple steps, you can reap the rewards of a faster, smoother Shopify experience for your users. Read on as we elaborate on how Shopify store speeds matter, what’s ideal, and how we can help you put things right.
CONVERSION RATES ARE DIRECTLY PROPORTIONAL TO STORESPEED
Quite simply, when your store speed is good, it translates to greater conversion rates and customer engagement. These positives trickle down and ultimately benefit your bottom line. According to performance data released by Google, even subtle increases in site speed can lead to an increase in customer interaction.
Impact on user
In terms of tracking motion, most users tend to prefer smooth experiences, especially when it comes to animations. The rule of thumb is this – if 60 new frames aren’t refreshed each second, the animation isn’t smooth. Convert this rule to milliseconds, and you get 16ms per frame, which includes the time taken by the browser for creating a new frame and relaying it onto the screen. Overall, this means that an app has approximately 10ms for creating a new frame.
Impact on user
This is the time frame when the delays start to become noticeable. At this point, it doesn’t make user experience terrible. However, for users who are paying a lot of attention, the speed delay begins to become obvious.
Impact on user
The speed delay gets even greater within this specific time frame and it feels like the browser has to do more work to load the page.
![Loading Time 1000 MS+ ]](https://theoddwave.co.nz/wp-content/uploads/2023/10/0-16ms_5.gif)
Impact on user
Beyond the 10,000ms mark, the experience turns terrible for users. Beyond this timeframe, users will most likely leave the page and won’t be visiting it again soon.
By now, you should have realized how page load times can have telling effects on your bottom line, conversions, and customer engagement. So, if you haven't invested in increasing your site speed, it's about time you did and gave your business the boost it needs.
THE HATE FOR SLOW SPEED GOES BEYOND CUSTOMERS
THE HATE FOR SLOW SPEED GOES BEYOND CUSTOMERS
Customers aren’t the only people who hate slow site speeds – Google hates it too, and in fact, punishes sites for it. Quite simply, if your store gets penalized by Google even once, it can be hard for it to bounce back. It’s important to remember that the Google algorithm has been updated to alter rankings based on user experience. So, if your store’s speed isn’t up to scratch, you can expect your Google rankings to drop significantly.Out of 100, Google prefers sites whose speeds are 50 – and that’s the minimum. So, even if your site speed is 49, you will be penalized by Google. The algorithm has been designed to do this to encourage businesses to improve user experience.If your site speed is disappointing at best and hopeless at worst there’s good news for you. You can now take the initiative and ensure that your store speed is fixed once and for all. However, for this to happen, you need the helping hand of an expert, as only an expert can undertake this challenge and overcome it successfully. This is where we come in as the expert and make the necessary changes to improve site speed. Ultimately, we make sure that your store users are never again disappointed with your site speed.
ACHIEVE BETTER RANKINGS THROUGH SHOPIFY SPEED OPTIMIZATION
Our vastly experienced and qualified team of Shopify experts can make every necessary change to your Core Web Vitals for the better. We can also put in the work required to enhance your UX. The best thing is that we are always aware of the latest developments on the Google algorithm front. So, rest assured – whatever we do for your Shopify store is to increase revenue in the long run.
FINETUNE THE PERFORMANCE OF YOUR SHOPIFY STORE
The number of Shopify stores is growing at a rapid rate. However, it’s surprising that many stores are still continuing to operate despite bad site speeds and as a result, reporting low rates of conversions. Help your store stand out from the rest of the crowd through our services, which are aimed at finetuning your Shopify store’s performance.
DROPPING BELOW 60/100 IS OUT OF THE QUESTION
We provide performance updates every month so your Shopify store speed scoreconsistently remains above 60/100 across desktop and mobile platforms. So, bid goodbye to low site speeds for good and see your Shopify store soar to success.
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