We ride the digital wave —
so you don’t have to
The Odd Wave was founded in Auckland with a simple belief: that small and medium-sized businesses deserve the same quality of digital strategy and execution that large enterprises pay millions for. We’ve built our team around that belief — combining deep technical expertise in Shopify and WordPress with a genuine understanding of what drives revenue online.
Over more than a decade, we’ve worked with businesses across New Zealand, Australia, South Africa, and the UK. We’ve built Shopify stores for supercar parts retailers and national bike chains. We’ve grown a South African fencing company from $600K to $3.5M in annual turnover. We’ve helped Auckland tradespeople get consistent leads from Google for the first time.
What unites all of it is accountability. We measure everything. We report on what matters. And when things aren’t working, we say so and fix them — rather than hiding behind vanity metrics and glossy reports.
Auckland-based, globally minded
Our team is based in Auckland, New Zealand. Our clients are in Auckland, Wellington, Christchurch, Sydney, Melbourne, Brisbane, Cape Town, and London.
Results-first approach
Every engagement starts with clear KPIs and ends with a plain-language report on whether we hit them. No fluff, no spin.
Long-term partnerships
The majority of our clients have been with us for more than two years. We’re not built for quick wins — we’re built for compounding growth.