eCommerce SEO (search engine optimization) is all about improving the visibility of a web page in search engines via “natural” or unpaid (“organic” or “algorithmic”) search results. This article is an overview of search engine optimization for your ecommerce website.
The higher ranked an ecommerce website is on search engines’ search results pages, and the more visitors it will receive.
SEO is a continuous investment
It is important to continually invest in SEO as part of every merchant’s marketing strategy.
The Odd Wave Ltd provides complete SEO services directly as a monthly value-add to all our ecommerce website packages and custom ecommerce services.
To begin with, we start by verifying your website with Google Search Console and installing Google Analytics to review and analyse traffic. We then help you with analyzing website traffic and fine-tuning themes and content in response to customer behavior.
We also work with merchants in generating original content through blogs, product descriptions and information pages.
Why Invest In SEO
Why Should You Invest In SEO?
- High ROI – An effective SEO campaign can bring a higher return on your investment than any other type of marketing for your company. SEO can increase your volume of sales and overall profitability.
- Long Term Results – Once a website obtains position through a SEO campaign, it should retain the position long term, as opposed to Pay per Click (PPC). SEO is a cheaper, and longer term solution than any other search engine marketing strategy.
- Cost-effective – One of the great benefits of search engine optimisation is that it is cost effective and requires only a minimum amount of capital to achieve maximum exposure of your website.
