Advanced Analytics and Reporting for Shopify via Panoply Shopify theoddwave

Advanced Analytics and Reporting for Shopify via Panoply

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Let us manage and deliver advanced Analytics and Reporting for Shopify via Panoply.

If you find yourself:

  • spending hours on your regular reporting each week…
  • cobbling together data from all over the company via a brittle chain of spreadsheets…
  • or just plain frustrated by a lack of visibility around your customers, orders, or inventory…

By aggregating your Shopify data, you can make better business decisions more easily.

In this guide, you’ll learn:

Why aren’t built-in Shopify reports good enough?

Shopify dashboards are great when you’re starting out, but they can only take you so far. For example, Shopify’s built-in reporting won’t let you answer a question like, “Which of my customers are the most valuable?”

If you’ve ever taken advantage of a $5-off coupon for a $6 item only to never return to that store again, you can see the importance of this kind of information. By identifying your most valuable customers, you can target your marketing and promotional efforts in a way that will encourage them to spend even more with you without subsidizing deal seekers who’ll only buy when your margins are at their thinnest.

Plus, Shopify’s standard reporting doesn’t give you a competitive edge. Those prepackaged dashboards are available to thousands of other Shopify merchants, which means they’re all basing their strategy around the same stock insights.

What about a BI tool like Tableau?

Just because you can doesn’t mean you should. The problem with connecting Shopify directly to your business intelligence tool is that while it might give you prettier visuals than the native Shopify reporting, it doesn’t actually offer more insight.

That’s because you’d still be looking at Shopify data in isolation rather than taking advantage of multiple data sources to really understand your customers, sales, and inventory. 

“Before Panoply, we had spreadsheets on spreadsheets and random transaction reporting tools all cobbled together.”

By using a tool like Panoply, you can sync all your data—including sources like Google Analytics, Facebook Ads, Zendesk, and QuickBooks—for a much more cohesive and meaningful view of your business. Plus, you'll finally be working from a single source of truth (SSOT) that your entire company can trust.