Read more Read less to Improve SEO and Reduce Bounce Rate

Use a read more / read less button to show a small amount of text up front and give readers and customers the option to expand and read more if they want to. 

Read more read less allows you to add more content to a page, improve SEO and raise the relevance of the page content to a search query, and reduce the bounce rate or likelihood  of a reader abandoning the page because it having irrelevant content.  

Sample code for Read more Read less links and buttons

<script>
$('.readmoreless-button').click(function() {
$('.readmoretext').slideToggle();
if ($('.readmoreless-button').text() == "Read more") {
$(this).text("Read less")
} else {
$(this).text("Read more")
}
});
</script>

<style>

.readmoretext {
display: none;
}

</style>


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